GTM and Outreach
Help center / Account and team

API, webhooks and AI agents.

API keys, the MCP server for Claude and other AI tools, and webhooks.

Everything in the app is also in the API: connecting mailboxes, contacts, campaigns, the inbox and sending.

Create an API key

  1. Go to Settings, then API & MCP, and click New key.
  2. Choose what it can do: Full access, Campaigns, Contacts, Inbox, Mailboxes, Send emails, or Read only.
  3. Choose which workspaces it can use.
  4. Copy the key now. It won’t be shown again.

Send it with every request: Authorization: Bearer gtm_…

Limit: 300 requests a minute per key. Use an Idempotency-Key header to retry safely without sending twice.

Use with Claude and other AI tools (MCP)

Add our MCP server in Claude, Cursor or another MCP app, with an API key. Then ask in plain words, for example: “Create a 3-step campaign to my SaaS founders list from my two Zoho inboxes, 40 a day each.”

Anything that sends email asks you to confirm first.

Webhooks

We send JSON to your URL when something happens:

email.sent, email.opened, email.clicked, email.replied, email.bounced, contact.unsubscribed, campaign.paused, mailbox.disconnected

Each request is signed with HMAC-SHA256 in the X-Signature header, so you can check it came from us.

More

The full API reference is on our website under API.

Still stuck? Use the chat button inside the app, or email us at support@example.com.