GTM and Outreach

Numbers you can trust.

Opens, clicks, replies and bounces for every email and every lead. Bot activity is shown, but never counted as interest.

The Opens page: leads who opened, which emails, how many times, first and last open

People and bots, told apart.

Many "opens" are machines. We look at how and when each open happens and sort it.

Who openedHow we knowCounted
A personOpened in a mail app or in Gmail (Google loads images through its own servers when a person opens).Yes
Apple Mail PrivacyApple pre-loads every email, whether or not anyone reads it.Shown, not counted
Security scannersCompany filters open and click links to check them, often within seconds of delivery.Shown, not counted

A page for each signal.

Opens

Which lead opened, which emails, how many times, first and last time.

Clicks

Who clicked, which links and when. Scanner clicks set aside.

Replies

Who replied, to which step, and their label.

Bounces

Hard and soft bounces with the reason. Hard bounces are blocked everywhere.

Every lead's story, step by step.

Click any lead, anywhere in the product, to see their timeline: "Email 1 sent", "Email 1 opened by a bot", "Email 1 opened", "Email 2: link clicked", "Email 2: replied".

  • Per stepFilter to Email 1, 2 or 3 to see exactly which one worked.
  • Across campaignsOpen a contact to see their activity in every campaign.
  • ExportDownload sending history as CSV, or read it through the API.
A lead's timeline with sends, opens, a bot open, a click and a reply

Start sending this week.

Your first month is free and needs no card. Connect a mailbox, import a list and send your first test in about ten minutes.