# Analytics and lead activity | GTM and Outreach

Source: https://exntra.in/product/analytics

# Numbers you can trust

Opens, clicks, replies and bounces for every email and every lead. Bot activity is shown, but never counted as interest.

*[Screenshot: The Opens page: leads who opened, which emails, how many times, first and last open]*

## People and bots, told apart

Many "opens" are machines. We look at how and when each open happens and sort it.

| Who opened | How we know | Counted |
| --- | --- | --- |
| A person | Opened in a mail app or in Gmail (Google loads images through its own servers when a person opens). | Yes |
| Apple Mail Privacy | Apple pre-loads every email, whether or not anyone reads it. | Shown, not counted |
| Security scanners | Company filters open and click links to check them, often within seconds of delivery. | Shown, not counted |

## A page for each signal

### Opens

Which lead opened, which emails, how many times, first and last time.

### Clicks

Who clicked, which links and when. Scanner clicks set aside.

### Replies

Who replied, to which step, and their label.

### Bounces

Hard and soft bounces with the reason. Hard bounces are blocked everywhere.

## Every lead's story, step by step

Click any lead, anywhere in the product, to see their timeline: "Email 1 sent", "Email 1 opened by a bot", "Email 1 opened", "Email 2: link clicked", "Email 2: replied".

-   **Per step**Filter to Email 1, 2 or 3 to see exactly which one worked.
-   **Across campaigns**Open a contact to see their activity in every campaign.
-   **Export**Download sending history as CSV, or read it through the API.

*[Screenshot: A lead's timeline with sends, opens, a bot open, a click and a reply]*

## Start sending this week

Your first month is free and needs no card. Connect a mailbox, import a list and send your first test in about ten minutes.

[Start your free month](https://app.example.com/#/signup)[Talk to us](/contact)